Sabine Groß M.Sc.

Tel.: +49-(0)8161-71-3297
Fax: +49-(0)8161-71-4501
Address:      Technical University of Munich
Chair of Marketing and Consumer Research
Alte Akademie 16
D-85354 Freising

Research Interests

Perception of different actors in the production of animal based food

Role of animal husbandry practices in purchasing decisions


Selected Publications

Gross, S., Waldrop, M. E., Roosen, J. (2021): How does animal welfare taste? Combining sensory and choice experiments to evaluate willingness to pay for animal welfare pork. Food Quality and Preference, 87, 104055.

Gross, S. & Roosen, J. (2020): „Effects of information on social trust in farmers regarding animal welfare“, International Food and Agribusiness Management Review, 1-17.

Groß, S. & Roosen, J. (2017). Effects of Information on Trust in Farmers Regarding Animal Welfare. Paper presented at the AAEA Annual Meeting. Chicago, USA.

Roosen, J. & Groß, S. (2017). Agrar- und Ernährungswirtschaft. In: vbw (2017). Neue Wertschöpfung durch Digitalisierung. Selbstverlag.


Professional Experience

Since 11.2016
Research Associate, Chair of Marketing and Consumer Research, Technical University of Munich

Working student and internship positions i.a. at EDEKA AG; Bavarian Ministry for Nutrition, Agriculture and Forest and Bavarian Farmer Association



Master in Agricultural Science, Major: Agricultural Economics, Technical University of Munich, Degree: M.Sc.



Norwegian University of Life Sciences, Ås, Erasmus+



Bachelor in Agricultural Science, Technical University of Munich, Degree: B.Sc.