
Sabine Groß M.Sc.
eMail: | sabine.gross@tum.de |
Tel.: | +49-(0)8161-71-3297 |
Fax: | +49-(0)8161-71-4501 |
Address: | Technical University of Munich Chair of Marketing and Consumer Research Alte Akademie 16 D-85354 Freising Germany |
Research Interests
Perception of different actors in the production of animal based food
Role of animal husbandry practices in purchasing decisions
Selected Publications
Gross, S., Waldrop, M. E., Roosen, J. (2021): How does animal welfare taste? Combining sensory and choice experiments to evaluate willingness to pay for animal welfare pork. Food Quality and Preference, 87, 104055.
Gross, S. & Roosen, J. (2020): „Effects of information on social trust in farmers regarding animal welfare“, International Food and Agribusiness Management Review, 1-17.
Groß, S. & Roosen, J. (2017). Effects of Information on Trust in Farmers Regarding Animal Welfare. Paper presented at the AAEA Annual Meeting. Chicago, USA.
Roosen, J. & Groß, S. (2017). Agrar- und Ernährungswirtschaft. In: vbw (2017). Neue Wertschöpfung durch Digitalisierung. Selbstverlag.
Professional Experience
Since 11.2016
Research Associate, Chair of Marketing and Consumer Research, Technical University of Munich
Working student and internship positions i.a. at EDEKA AG; Bavarian Ministry for Nutrition, Agriculture and Forest and Bavarian Farmer Association
Education
10.2013-11.2016
Master in Agricultural Science, Major: Agricultural Economics, Technical University of Munich, Degree: M.Sc.
08.2014-12.2014
Norwegian University of Life Sciences, Ås, Erasmus+
10.2010-04.2014
Bachelor in Agricultural Science, Technical University of Munich, Degree: B.Sc.