Dr. Corinna Hempel

eMail: corinna.hempel@tum.de
Tel.: +49-(0)8161-71-4215
Fax: +49-(0)8161-71-4501
Address: Technical University of Munich
Chair of Marketing and Consumer Research
Alte Akademie 16
D-85354 Freising

Research Interests

Consumers’ preferences for organic and local food

The role of product origin in consumers’ decision making processes

Consumers’ perceptions of organically produced food


Selected Publications

Corinna Hempel, Sabine Will & Katrin Zander (2019) “Societal perspectives on a bio economy in Germany: An explorative study using Q methodology”, International Journal on Food System Dynamics, Vol. 10 (1), 21-37.

Corinna Hempel & Ulrich Hamm (2016) “How important is local food to organic-minded consumers?”, Appetite, Vol. 96, 309-318.

Corinna Feldmann & Ulrich Hamm (2015) “Consumers’ perceptions and preferences for local food: A review”, Food Quality and Preference, Vol. 40, 152-164.

Download List of Publications


Professional Experience

Since 01/2020
Postdoctoral Researcher, Chair of Marketing and Consumer Research, Technical University of Munich

08/2016 – 11/2019
Research Assistant at the Johann Heinrich von Thuenen Institute (Institute for Market Analysis)

10/2011 – 04/2015
Research Assistant at the Department of Agricultural and Food Marketing, University of Kassel

05/2011 – 09/2011
Employee at „frischeKiste“ in Syke, Niedersachsen



10/2011 – 05/2016
PhD at the University of Kassel, Department of Agricultural and Food Marketing. Topic: German consumers’ attitudes and preferences with regard to organic food and food from different origins

08/2009 – 01/2010
Master Thesis at FiBL (Research Institute of Organic Agriculture) in Switzerland. Topic: What does the consumer take up? - A case study on communication in the rural web around the dairy in Andeer

09/2008 – 06/2010
Master of Science in Organic Agriculture at the University of Wageningen, Netherlands. Specialization: Consumer behavior and marketing

04/2008 – 07/2008
Bachelor Thesis at the USDA-ARS Pasture Systems and Watershed Management Research Unit in State College, Pennsylvania, USA. Topic: Spatial distribution of soil nutrients and vegetation on northeastern grazing lands by animal impact

10/2005 – 07/2008
Bachelor of Science in Agricultural Sciences at the University of Hohenheim and the University of Kiel. Specialization: Environmental management of agricultural landscapes