Christina Neubig M.Sc.

eMail: christina.neubig@tum.de
Tel.: +49-(0)8161-71-5087
Fax: +49-(0)8161-71-4501
Address:      Technical University of Munich
Chair of Marketing and Consumer Research
Alte Akademie 16
D-85354 Freising
Germany

Research Interests

Consumer Food Waste

Sustainable Consumption Behavior

Healthy Food Choices

 

Publications

Peer-reviewed Journals:

Neubig, C. M., Roosen, J., Karg, C. A., & Moser, S. (2022). It’s safe and healthy! Increasing consumers’ willingness to consume aging produce. Food Quality and Preference, 101(3), 104608. https://doi.org/10.1016/j.foodqual.2022.104608

Karg, C.A., Neubig, C.M., Roosen, J., & Moser, S. (2021). Rising levels of antioxidative phyllobilins in stored agricultural produce and their impact on consumer acceptance. npj Sci Food 5(19). https://doi.org/10.1038/s41538-021-00101-7.

Neubig, C. M., Vranken, L., Roosen, J., Grasso, S., Hieke, S., Knoepfle, S., Macready, A. L., & Masento, N. A. (2020). Action-related information trumps system information: Influencing consumers’ intention to reduce food waste. Journal of Cleaner Production 261. https://doi.org/10.1016/j.jclepro.2020.121126.

Conferences:

Neubig, C.M., & Roosen, J. (2022). It’s safe and healthy! Increasing consumers’ willingness to consume aging produce. Paper presented at the European Marketing Academy (EMAC) Annual Conference 2022. Budapest, Hungary, May 24-27, 2022.

Neubig, C.M., & Roosen, J. (2021). Exploring the Influencing Factors of Consumers’ Willingness to Consume Aging Produce with a Focus on Health and Safety Perception. Working Paper presented at the Association of Consumer Research Conference, October 28-30, 2021.

Neubig, C.M., Karg, C.A., Moser, S., & Roosen, J. (2021). How to Motivate Consumers to Eat Aged Lettuce: Effects of Safety and Health Benefit Information. Poster presented at the 2021 Agricultural & Applied Economics Association Annual Meeting. August 1-3, 2021.

Neubig, C.M., Staudigel, M., & Roosen, J. (2021). Exploring Consumers’ Implicit and Explicit Associations Towards Sugar Reduction Claims on Breakfast Cereals. Poster presented at the XVI European Association of Agricultural Economists Congress, July 20-23, 2021.

Neubig, C.M., Staudigel, M., & Roosen, J. (2021). Exploring Consumers’ Healthiness & Tastiness Associations Towards Sugar-reduced Breakfast Cereals Using an Implicit Association Test. Paper presented at the Online Conference on Food Reformulation - Regulation and Marketing, June 17-18, 2021.

Neubig, C.M., Staudigel, M., & Roosen, J. (2021). Exploring Consumers’ Implicit and Explicit Associations Towards Sugar Reduction Claims on Breakfast Cereals. Paper presented at the European Marketing Academy EMAC 2021 Conference, May 25-28, 2021.

Neubig, C. M., Van Cauter, M., Hieke, S., Grasso, S., Knöpfle, S., Macready, A., Masento, N., Massri, C., Omoarukhe, E., Roosen, J., & Vranken, L. (2019). The influence of information on consumers' intention to reduce food waste in three European countries. Working Paper presented at the Association of Consumer Research Conference. Atlanta, USA, October 17-20, 2019.

Neubig, C. M., Van Cauter, M., Hieke, S., Grasso, S., Knöpfle, S., Macready, A., Masento, N., Massri, C., Omoarukhe, E., Roosen, J., & Vranken, L. (2019). The influence of information on consumers' intention to reduce food waste in three European countries. Poster presented at the 2019 Agricultural & Applied Economics Association Annual Meeting. Atlanta, USA, July 21-23, 2019.

 

Professional Experience

Since 03.2018              
Research Associate, Chair of Marketing and Consumer Research, Technical University of Munich

2017              
Social Media/Employer Branding Associate Recruiting, Bain & Company

2010-2016              
Internship and working student positions i.a. at BMW Group, DB Regio AG, Münchner Merkur, HG Schlaugat GmbH, regiocap GmbH & Co. KG

 

Education

10.2013-09.2016
Master in Consumer Affairs, Technical University of Munich, Degree: M.Sc.

10.2009-03.2013
Bachelor in Communication Science & Psychology, Ludwig-Maximilians-Universität München, Degree: B.A.