Jennifer March is a postdoctoral researcher at the Chair of Behavioral Research Methods at the TUM School of Management.
Jennifer seeks to understand how humans make food-related decisions and how these processes are influenced by internal and external contexts. To this end, Jennifer combines mathematical models of cognition with behavioral experiments, process-tracing technologies and neuroimaging.
Between 2021 and 2026, Jennifer worked as a PhD student at the Cognitive Modeling and Decision Neuroscience Lab at the University of Hamburg. From 2019-2021, Jenna completed a research master's (M.Sc., cum laude) in behavioral and cognitive neuroscience at the University of Groningen with a 6-month internship at Wageningen University and Research. From 2016-2019, Jennifer did a B.Sc. in Psychology (Honours) and a B.A. in Philosophy of Cognitive Science. From 2013-2016, Jennifer completed a dual study program in International Business and Business Administration at Duale Hochschule Baden-Württemberg in Mannheim and Kozminski University in Warsaw (double degree).
Research Interests
- Dietary decision making
- Computational modeling of decision making
- (Modeling) attentional processes
- Nutritional neuroscience
- Experimental and statistical methods
- Science communication
Selected Publications
March, J., Ting, C., Park, S. Q. & Gluth, S. (2026) Domain-specific effects of hunger on attention and choice. Scientific Reports 16, 13030. https://doi.org/10.1038/s41598-026-48772-0
March, J. & Gluth, S. (2025) Hunger shifts attention and attribute weighting in dietary choice. eLife 13:RP103736. https://doi.org/10.7554/eLife.103736.3
Mathôt, S. & March, J. (2022). Conducting linguistic experiments online with OpenSesameand OSWeb. Language Learning. https://doi.org/10.1111/lang.12509
Empirical Research in Management and Economics is a Master's course that covers the most important aspects of empirical research, including research design, data collection, data analysis, and interpretation.
Learn more on the course page